Asit Kumar Modi (born 24 December 1966) is an Indian TV producer, director, actor and founder of Neela Film Productions. He is known for producing the serials Taarak Mehta Ka Ooltah Chashmah, SAB Khelo SAB Jeeto!,[1] Wah! Wah! Kya Baat Hai! , Krishnaben Khakhrawala, Pyaar Mein Twist, Meri Biwi Wonderful,[2] Yeh Duniya Hai Rangeen[3] and Hum Sab Ek Hai.
Modi and his team of Tarak Mehta Ka Ooltah Chashmah were among the first nine citizens of India to be nominated by the India's Prime Minister Narendra Modi to promote his Clean India Campaign.[4]