A significant update on Aay’s OTT rights deal has emerged, taking the romance drama’s popularity to new heights.
Superstar Jr NTR is now wrecking havoc at the box office with his latest film, Aay. The film, directed by KanchiPally Anji Babu and released on Independence Day 2024, had an impressive start, with fans responding with amazing reviews and high theatre occupancy. Amidst this, a significant update on Aay‘s OTT rights deal has emerged, raising the romance drama’s popularity to new heights.
According to the latest reports, Netflix has acquired the Jr NTR starter’s digital streaming rights for a hefty sum of money. This makes it clear that after its theatrical run, Aay will make its OTT debut on Netflix, allowing fans to see the film from the comfort of their own homes. Furthermore, while the Telugu film’s official OTT release date is still unknown, sources say that it would be available for streaming on the digital giant platform beginning September 20th, 2024.
The plot of Aay revolves around Karthik, who has returned to Hyderabad, where he and his family live alongside his good friends Subbu (Kasireddy Rajkumar) and Hari (Ankith Koyya). One day, he meets a gorgeous girl named Pallavi (Nayan Sarika), and they quickly fall in love. However, all hell breaks loose one day when Pallavi accepts to marry someone else, leaving Karthik humiliated and devastated. What drives Pallavi to abandon her love and marry a strange guy? How will Karthik respond to the situation? And will the two love birds ever be reunited? Watch the film to find out the answers.
