Netflix maintains its position in engaging the users among OTT platforms leaving behind even Youtube in this category. Even though it faced some challenges in 2023, Netflix remains the most favourite brand and its users are spending at least 1 hour daily on this platform.
Netflix is on top because of several reasons and one most important reason is its semi -closed system with very little advertising. Netflix is ahead of its competitors such as Disney+ and Hulu because they have ad options. This helps viewers to maintain attention without getting disturbed by the different ads.
If we talk about TikTok, its close competitor is Youtube because of its medium length video watching time.Youtube’s viewers viewing time is 34 minutes per individual while TikTok’s users time is 17 minutes per individual.
Netflix has its dedicated audience,this has become possible only because it has very little ads, making it on top as compared to different OTT platforms.
