Apple TV+ has given huge success to its popular shows Severance, Ted Lasso, The Morning Show and Shrinking. Despite being so popular, it is losing a billion dollars every year. According to the report, Apple was spending $5 billion every year since 2019, but in 2023, the expenditure has been reduced by $500 million. Although Severance became the most watched show on Apple TV+, which was steamed for three billion minutes, Apple TV is still incurring losses. But compared to some platforms, Apple TV+ is still far behind. Talking about Netflix, it has 301.63 million, Disney has 124.6 million and Warner Bros Discovery has 116.9 million subscribers, while Apple TV+ has a total estimated of 40.4 million. Some experts believe that Apple TV+ needs to improve its content and marketing. There will have to be changes in its performance only then it can compete with Netflix and Prime Video
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Apple TV+ is losing $1 billion every year, despite hit series like Ted Lasso, it is losing $500 million
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