“Critical Business Skills for Success” S:1 E:49 What Is Marketing?

S:1 E:49 What Is Marketing? One of the core tenets of successful marketing is understanding your customer. But often times, you aren’t the customer you’re marketing to. What can you do instead? Find out in this introductory lecture on “Marketing 101”, which also explores four types of value consumers seek: functional, monetary, social, and psychological.