“Critical Business Skills for Success” S:1 E:54 Deriving Value from Your Customers

S:1 E:54 Deriving Value from Your Customers Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information value, and communication value.