“How You Decide: The Science of Human Decision Making” S:1 E:23 Halo Effects and Choice

S:1 E:23 Halo Effects and Choice Can a marketing campaign affect how a food tastes? Even though you know the ad hasn’t changed the food itself, medical imaging reveals that your brain reacts as if it did! Learn about the fascinating ways in which this halo effect can hinder or help the accuracy of your decision making.