“Marketing Jam” S:1 E:2 James Connell – Roots Canada

S:1 E:2 James Connell – Roots Canada Darian Kovacs talks to James Connell, who is VP of E-Commerce and Marketing of one of Canada’s most notable brands: Roots Canada. James is a Roots Canada employee and ambassador, through and through. After starting as a stock boy and key holder more than 20 years ago, he has risen through the ranks of Roots Canada and been a part of many key marketing and public relations initiatives.