Laila Majnu : ..crosses lifetime figures of its original run in just 4 days
The re-release of Laila Majnu, starring Triptii Dimri and Avinash Tiwary, has scripted an unexpected box office success. Originally released in 2018, the film had a modest lifetime collection of around ₹2.15 crore. However, in just four days of its re-release, it has surpassed this figure, grossing ₹2.6 crore, a feat that highlights its growing cult status over the years.
Directed by Sajid Ali and presented by Imtiaz Ali, Laila Majnu did not make a significant impact during its initial release but has since garnered a dedicated audience, leading to this successful re-release.
The film’s renewed popularity is partly attributed to its growing appreciation on digital platforms and word-of-mouth. Despite stiff competition from new releases, the movie is projected to continue its strong performance, possibly reaching ₹5 crore gross.
The re-release of Laila Majnu is not just a box office success but also a testament to the film’s enduring appeal. Fans, who were initially few, have multiplied, turning this once-overlooked movie into a sleeper hit. The film’s success is seen as a victory for its loyal fan base and for films that find their audience over time rather than immediately.