Filmfare Awards South is the South Indian segment of the annual Filmfare Awards. They are presented by Filmfare magazine to honour artistic and technical excellence in the Indian film industry encompassing four languages: Tamil, Telugu, Malayalam and Kannada. When it was introduced in 1954, the Filmfare Awards initially only recognized achievements in the Hindi film industry. In 1964 the awards were extended to Tamil, Telugu, Bengali and Marathi languages. Malayalam cinema was included in the awards in 1967 and Kannada cinema followed in 1970.