The rankings, determined by the Korean Business Research Institute
Byeon Woo Seok has claimed the top spot in the June Drama Actor Brand Reputation Rankings, surpassing BTS members who have typically dominated these charts. The rankings, determined by the Korean Business Research Institute, analyzed data points related to consumer engagement, media coverage, communication volume, and community interaction from May 11 to June 11, 2024.
Byeon Woo Seok‘s impressive performance in the drama “Lovely Runner” significantly contributed to his high ranking. His brand reputation index reached 12,399,453, reflecting a substantial public and media interest.
The analysis highlighted terms like “warm,” “sweet,” and “touching” in relation to Byeon Woo Seok, emphasizing his positive public image. Key phrases associated with his rise included “Lovely Runner,” “shower,” and “fan meeting,” with a positive sentiment ratio of 92.08%.
In comparison, Chun Woo Hee and Kim Hye Yoon secured the second and third spots, respectively, with brand reputation indexes of 5,018,136 and 4,291,674.
This marks a notable shift in the entertainment landscape, showcasing the rising influence of individual actors over even globally recognized music groups like BTS.
“Lovely Runner,” starring Byeon Woo Seok, has been a significant hit, further boosting his visibility and popularity. The drama has consistently been among the most buzzworthy shows, further solidifying Byeon Woo Seok‘s status as a leading figure in the industry.
