“Sarabhai vs Sarabhai” gained a cult following, especially on the internet
JD Majethia, the producer of the iconic sitcom “Sarabhai vs Sarabhai,” recently shared his thoughts on the initial struggle the show faced. Despite being beloved today, the series did not perform well during its original run from 2004 to 2006.
Majethia attributed this to a lack of appreciation for nuanced humor in the Indian audience at the time, which he described as being mediocre in taste. He expressed frustration over the slow acceptance of sophisticated comedy, emphasizing that while India is home to immense talent, there is often a preference for more straightforward content.
However, over the years, “Sarabhai vs Sarabhai” gained a cult following, especially on the internet, highlighting a shift in audience preferences and a growing appreciation for quality content.
Majethia‘s candid remarks shed light on the challenges faced by creators pushing the envelope in Indian television. Despite the initial lukewarm response, the show’s eventual success demonstrates the evolving tastes of Indian audiences, who are now more receptive to diverse and sophisticated forms of entertainment.